our story
about serax
A FAMILY business
Serax is a Belgian design brand, creating contemporary homeware in collaboration with leading international designers and makers. Designed in Europe – manufactured all over the world.
WE ARE A MULTI CATEGORY BRAND
The interior of a home reflects the personality of its residents. That is why Serax only develops exceptional objects that contribute to creating a unique living environment. From tableware, glassware and accessories to furniture and lighting, the Serax collections are imagined by both established designers and new talent, each with their distinctive vision and design signature.
WE CHERISH DESIGNERS
Today, Serax has the honour to work with passionate designers, architects & chefs from all over the world. Ann Demeulemeester, Vincent Van Duysen, Yotam Ottolenghi and Piet Boon are just a few names from the illustrious list. Working with both established designers and young talents is built into Serax’ DNA.
WE HAVE A TABLEWARE LOVE STORY
When founder Axel met ceramic artist Roos van de Velde in 2009, he wasn’t aware that this encounter would change the future of his company forever. After the launch of her tableware collection, starred restaurants from all over the world suddenly lined up to order from Serax. Today, Serax is the number one reference for Michelin chefs to provide them with the necessary creative porcelain or ceramics that enhance the aesthetics of their dishes.
WE BELIEVE CRAFTSMANSHIP IS THE ONLY WAY
Our creations are realised by skilled craftspeople from across the globe. Serax nurtures long-lasting relationships with these makers, built on mutual respect and a shared sense of purpose. While unique in design and materiality, the collections remain true to Serax’s core philosophy of accessibility, quality and functionality.