For Serax, the sustainability story begins with making products that are needed, wanted and able to stand the test of time. For example, Serax imposes high standards of quality on itself and works with artisans who are committed to sustainability. Serax embraces the imperfections in its handmade products and hopes that its customers will treat the imperfections and patina that occur due to ageing similarly. Let’s not just throw away the objects we use daily if a corner is missing but instead cherish them for a lifetime.In that spirit, Serax refuses to participate in the race towards seasonal trends. Not only is quality paramount, but the design must be timeless so that every object has the opportunity to be valued for life. Serax hopes to be part of a new design vision in which people no longer view an object as disposable but as a lifelong partner.